Morrissey Urges General Motors to Use Vegan Leather

The brief letter is polite and thoughtful.

By Hayden Wright

Before a Detroit concert, Morrissey penned an open letter addressed to Mary T. Barra, the Chairwoman and CEO of General Motors, imploring her to consider vegan leather for vehicle interiors. The animal rights activist and Smiths frontman said vegan options would support sustainability and curb animal cruelty.

Related: Morrissey Gives Health Update, Confirms New Music is ‘Written’

“GM is named in PETA’s brand-new investigation of cattle ranches,” he wrote, “on which animals are branded on the face, electro-shocked, and beaten before they’re slaughtered and used to make leather interiors for car companies, including yours.”

As GM reinvents itself to face a younger, more environmentally concerned audience, Morrissey suggested that now is the perfect time to make these investments.

“Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal,” he wrote.

Read Morrissey’s full letter below via Pitchfork.

Mary T Barra
Chair and CEO
General Motors Company

21 November 2016

Dear Ms Barra,

As I head to Detroit to play the Royal Oak Music Theatre, I’m writing to ask GM to make Chevy’s Volt and Bolt more eco-friendly by giving buyers the option to choose vegan leather interiors–including steering wheels and gear shifts. GM is named in PETA’s brand-new investigation of cattle ranches, on which animals are branded on the face, electro-shocked, and beaten before they’re slaughtered and used to make leather interiors for car companies, including yours.

More and more people are opting for vegan leather for the sake of both cows and the environment. A staggering 51 per cent of global greenhouse-gas emissions are caused by animal agriculture. Animal skins also have to be treated with a toxic soup of chemicals in order to keep them from decomposing, and runoff from leather tanneries poisons vital waterways.

Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal. I look forward to your reply.

Yours sincerely,

Morrissey

 

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