By Hayden Wright
The Chemical Brothers are back and want to spell it out for you on their new song “C-H-E-M-I-C-A-L.” The track’s hook walks listeners through the spelling and the Brothers have complimented the song with a new, high-concept video. In the clip, robot characters (rendered as fancy digital representations) hold letters to match the tune.
The video was directed by Adam Smith and Marcus Lyall, and the concept for the clip was based on vintage children’s TV shows Pitchfork reports. The animatronic characters were filmed with a Kinnect Camera, which video game developers use for motion scanning.
On December 9, the duo will release all of their previous records on limited edition colored vinyl, so rethink your holiday shopping list for the electro/big beat lover in your life.
Watch the video for “C-H-E-M-I-C-A-L” below.