Grouplove Releases 360º ‘Welcome To Your Life’ Video

The band filmed an exclusive 360º video in order to give their fans a more immersive experience.

By Amanda Wicks

Ever wanted to join Grouplove on stage? Well now you can. 3D/360 technology is slowly becoming a big part of the online music experience, and the indie rock band filmed an exclusive 360º video in order to give their fans a more immersive experience, all from the comfort of home.

Related: Grouplove’s Hannah Hooper Turns a ‘Big Mess’ Into Art

Grouplove premiered their 3D/360 music video for “Welcome To Your Life” on Facebook Live last Friday (Oct. 21), but now it’s available for everyone to see. The band shot the video using Facebook’s Surround 360 camera technology, which allows viewers to move backward and forwards, as well as turn in a complete circle, so they can watch Grouplove perform from all different angles. As the press release touted, it’s about as close as fans can get to the band without having a front-row seat.

The video begins with Hannah Hooper walking towards the camera. If it seems like everyone else from the band is missing from the screen, just drag your mouse (or move your phone) and look around. Grouplove is set up in a circle with the viewer in the center.

Grouplove is one of many getting in on the new technology. Avenged Sevenfold will be performing live tonight (Oct. 27) with the enhanced 3D/360 feature, so fans unable to make the Los Angeles show can sit back from the comfort of their own home and actually join the band onstage. Pretty soon going to concerts will be a thing of the past.

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