By Annie Reuter
Taylor Swift has joined forces with AT&T for a multi-year deal which will feature exclusive performances and content from the GRAMMY Award winner.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group in a press release. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
Taylor Swift (@taylorswift13) October 04, 2016
As part of her new deal, Swift will headline AT&T DIRECTV Super Saturday Night in Houston on February 4, the night before the Super Bowl.