By Amanda Wicks
Beck said that his new album would sound nothing like his melodious and ethereal Morning Phase, and if his latest single “Wow” is any indication he’s sticking by that assertion. He released a video for the song today (September 13), which feels closer to a series of paintings than any true visual treatment.
In the video, Beck, clad in all black, stands on a street corner dancing in slow motion. Besides that moment of grounding normality, though, the video cuts between a series of slow motion videos, all hyper colored, that don’t seem to have anything in common other than their striking aesthetic quality. There’s an aging cowboy, a group of young dancers wearing sparkling costumes, a horse breathing steam on a cool morning and a bunch of roses with an eye where the pistil should be.
If Beck is going purely off the song’s title here, it seems as though he’s trying to evoke a sense of wonder–a sense of “Wow”–with all the different images presented in the video, and he achieves it by far.
“Wow” marks the first single off Beck’s yet untitled 13th studio album. That project arrives October 21.