By Ezra Marcus
The last time Gwen Stefani released an album, iPhones did not exist. The year was 2006 and Gwen’s The Sweet Escape tore up the Western world with smash singles like “Rich Girl” and “Wind It Up.”
Eight years later, the world is a very different place, but Gwen is ready to do it again.
She just released the video for a song called “Baby Don’t Lie,” the first track off an upcoming new album that’ll be produced by Pharrell.
The production retains the booming, schoolyard-chant quality of her earlier work, tacked on to sky-scraping synths.
“And you love me good, don’t lie. But there’s something behind those eys, that you can’t disguise,” croons Stefani as she strides across a fantastic landscape of shifting colors and geometric shapes. The whole thing feels like like “Hollaback Girl” by way of Coldplay.
There’s no word yet what her forthcoming LP will be called, or when it will hit shelves. The Sweet Escape — and its predecessor, Love Angel Music Baby — were both smash hits, hitting the top five on the Billboard 200 and selling millions of copies each.
Stefani is currently a judge on the current season of The Voice and will appear at this weekend’s We Can Survive concert in Los Angeles, put on by CBS Radio.
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