Neil Young Wants Your Money for Pono, Launches Crowdfunder Project

By Philip Cosores

Usually, when you invest in a portable music player, you just, you know, buy a portable music player.

But Neil Young has different ideas for how you can invest in PonoMusic: via Crowdfunder.

For as little as $5,000, you (or more likely you accredited investment professional) can purchase shares in the company, Rolling Stone reports. Great deal, right? Maybe?

This comes after Young raised $6 million via a Kickstarter for his portable music player and service — about eight times the target goal of $800,000.

The new investment campaign has already earned $1.4 million of the $2.5 million target, which will house smaller investors as a single investment entity.

Pono is expected to launch in October, focusing on high resolution sound and easy-to-use functionality. It will have a suggested retail price of $399 and have 128 gb  of storage, or relatively half of your Mac.


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