By Marissa G. Muller
Toyota just announced itself as a frontrunner for this year’s worst commercial with their new ad starring Busta Rhymes.
The ad is a faux music video that follows a white suburban family rapping about a Toyota car over a trap beat in a song called “Swagger Wagon” — something that isn’t exactly new; the car company has been making the “Swagger Wagon” ads for a few years now.
But on the new one for the 2015 Toyota Sienna, Busta Rhymes shows up halfway through the video and spits a verse about the car, as the family dances around the vehicle: “”Y’all know who be the waviest / But when it comes to this cul de sac, this family is the craziest.”
Somehow after Busta’s short cameo, the video continues on for another minute, following the parents on a night out to the club and then involving their entire neighborhood in Soulja Boy’s “Crank That” dance.
The video, which hit YouTube two days ago, is already causing controversy. It’s drawn criticism for its portrayal of hip-hop and black stereotypes and been called racist.
Busta, meanwhile, is readying a new album, E.L.E.2. “Swagger Wagon” probably won’t be on it.