Get a Sneak Peek at Britney Spears’ New Lingerie Line

By Courtney E. Smith

Over the past week, Britney Spears has been Instagramming photos of herself in her new lingerie line. Yesterday (July 29) the world got a new look at a video from the shoot, tagged with the note, “This was one of the most beautiful shoots I think I’ve done. More to come!”

The Intimate Britney Spears line is set to launch in the U.S. and Canada on Sept. 9, with Europe to follow on Sept. 26. The line has a full slate of social media sites and an email list for which fans can sign up.

Related: It’s Britney, Britches! Britney Spears Announces Lingerie Line

In line with the announcement of the lingerie line’s launch on July 23, Spears tweeted and Instagrammed the photo below of herself in a black and sheer paneled matching bra and high-waisted panty set with the note that it is “just a peek at what’s to come,” as already reported by

Spears followed that on July 28 with a look that was its polar opposite: herself looking directly into the camera while wearing a white lace bra and matching white lace dressing gown. The photo was captioned, “A woman is like a beautiful flower, the true beauty inside. #Ambrosia” Assumptions are that Ambrosia is the name of the outfit.

Spears will resume her Vegas residency at Planet Hollywood on Aug. 15, taking a few days off for her lingerie launch, and continuing through Sept. 10.


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