By Courtney E. Smith
On the corner of Ludlow and Rivington streets on the Lower East Side, a new mural was completed this weekend celebrating the Beastie Boys. Crafted by Brooklyn artist Danielle Mastrion, the mural is on the site of the former Lee’s Sportswear, the storefront that made the album art for the group’s landmark work, Paul’s Boutique.
The unveiling on Sunday coincided with the anniversary of the album turning 25 on July 25, 1989.
See the mural on Bowery Boogie or view it in person at 99 Rivington Street on the side of Wolfnights, a local sandwich shop. Mastrion previously painted a Beasties’ mural at Centre-Fuge, a public arts project.
LeRoy McCarthy commissioned the mural after his attempts to get the corner renamed as Beastie Boy Square were quashed by a community board in March 2014. The same motion will not be allowed before the board for five years.
The name “Beastie Boys Square” is part of a larger program McCarthy is behind to have New York City acknowledge the roots of hip-hop in the city. He also circulated a Change.org petition to have St. James Place and Fulton Street in Brooklynue changed to Christopher Wallace Way in memory of the Notorious B.I.G.