By Marissa G. Muller
Lyric videos are typically a one-shot placeholder for the main attraction but Katy Perry has added some extra flair to hers, upping the visual ante each time on her Prism promo cycle.
Her last one for “Birthday” was a visual feast, literally, with an endless display of sweets. Its followup, the lyric video for “This Is How We Do” might not leave you hungry but its visuals are just as grabbing.
Ever the aesthetic chameleon, Perry goes for retro computer graphics. space-y desktop saver designs and ’80s cars and fonts that show the song’s party-all-night lyrics.
While the connection between the video’s throwback vibe and the song’s premise might not be totally on point – did bottle service even exist in the ’80s? – the delivery is pretty spot-on.
Fittingly, the song takes place on a Thursday and its lyric video is somewhat of the ultimate #tbt, so A+ job, Ms. Perry.
“This is How We Do” will undoubtedly have a music video sometime in the coming weeks. In the meantime, her video for “Dark Horse” is nominated for awards at this year’s MTV VMAs. “Roar,” however, is not. She seems thrilled.