By Kevin Rutherford
It’s a hashtag that’s popped up countless times on Twitter and other social media outlets signifying the moment when something happens to you that’s perhaps a bit of a hassle but, in the grand scheme of things, isn’t all that bad compared to what else is going on in the world.
The saying is “First World Problems,” and it’s Weird Al Yankovic‘s sixth music video in his eight-video series celebrating and promoting the release of new album Mandatory Fun.
“First World Problems,” like certain songs on his album, doesn’t parody any song directly; it’s an original, but it lampoons a certain band or style of music. In this case it’s the Pixies, who Yankovic copies to a T as he laments all the issues he’s had during his day that are, admittedly, a bit silly.
“My maid is cleaning my bathroom, so I can’t take a shower / When I do, the water starts getting cold after an hour,” he sings, sporting a blonde wig that seems like it could have been lifted out of any ’90s ad.
“First World Problems” shows Al struggling to just let go the time the barista at his coffee place didn’t draw a handy little picture in the foam, or the time he bought something (a dog) just so he could qualify for free shipping on Amazon. Be honest: of everything that’s in the video, you’ve probably found yourself complaining about one of them at some point. Just as long as you don’t make it into a habit like Yankovic’s character does, it’s OK. Probably.
In an interview with Popcrush, Yankovic said he told video director Liam Lynch he wanted to be “kind of like this douchey character,” rather than playing himself as he does in certain videos.
The video is the latest in Weird Al’s string of eight music videos to mark the release of Mandatory Fun, which, he said in an interview with Radio.com, could be his final “conventional album.”
In the interview, Yankovic also discusses his interesting history with Prince — including an infamous telegram sent in the ’80s asking to not establish eye contact at an awards ceremony — and his thoughts on the future of his parodying.
“I was reading a review yesterday morning where the writer was saying that it’s more important for it to be timely than good, which I don’t think I agree with but there’s a kernel of truth in that,” Yankovic said. “People just want it right away and right now, and if it’s like a day after they wanted it, like, ‘Why are you telling me this now?’ In order for me to be competitive with everyone else on YouTube, I’m going to have to get my stuff out there as soon as humanly possible.”