By Annie Reuter
Things go terribly wrong in the New Pornographers latest video — but it’s only fitting since the song is titled “War On the East Coast.”
The band’s new music video was directed by Thom Glunt and taken in one shot. In an interview with Rolling Stone, the New Pornographers’ Carl Newman said this was the sole reason he chose to be in it.
“We were going for some mid-Nineties second-tier Britpop attitude,” Newman told Rolling Stone. “In the past, I’ve never really wanted to be in the video. But with this, we wanted to have fun and fully be in the video.”
Newman and Dan Bejar star in the four-minute clip as the world is in disarray. In the opening scene, the duo leave their car as it starts to smoke up, alluding to how things will quickly go south. While the streets aren’t completely deserted, things are iffy. Smoke fills the air and an animated man is jumping around, starting a riot.
“It’s war on the East Coast / It’s war out West / Though I don’t care,” frontman Newman sings.
Pretty soon debris is flying everywhere and the riot comes to fruition as rioters attack a street fair, vandalize parked cars and start fires throughout the streets.
The New Pornographers’ new album Brill Bruisers is out Aug. 26.