Listen to Chief Keef Name Check ‘The Godfather,’ Gucci in ‘Gucci Gang’

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From Chief Keef's video "F--- Rehab" (Courtesy of Interscope Records)

From Chief Keef’s video “F— Rehab” (Courtesy of Interscope Records)

By Courtney E. Smith

Gucci, Louis Vuitton and Burberry get name checked alongside Quentin Tarantino and The Godfather in Chief Keef‘s drugged-out new track, “Gucci Gang.”

In now-standard Keef style, he’s delivered another sluggish rap on top of trap production paired with a video shot in some generic apartment — possibly the one he’s moved into after being reportedly evicted from his last home.

Related: Chief Keef Evicted from Chicago Home: Report

The visual disconnect of the less than bourgeois location and clothing make it clear: this is really a Gucci Mane shout-out track — from  the dragging, unclear delivery that apes Mane’s own style to the chorus, which isn’t a shout-out to the brand that has fallen out of favor with hip hop. It’s a chant for Gucci Mane.

Mane was indicted on two counts of possession of a firearm in federal court in May of 2013. He is currently serving 187 days for a parole violation and isn’t expected to leave jail until 2016.


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