By Courtney E. Smith
Gucci, Louis Vuitton and Burberry get name checked alongside Quentin Tarantino and The Godfather in Chief Keef‘s drugged-out new track, “Gucci Gang.”
In now-standard Keef style, he’s delivered another sluggish rap on top of trap production paired with a video shot in some generic apartment — possibly the one he’s moved into after being reportedly evicted from his last home.
The visual disconnect of the less than bourgeois location and clothing make it clear: this is really a Gucci Mane shout-out track — from the dragging, unclear delivery that apes Mane’s own style to the chorus, which isn’t a shout-out to the brand that has fallen out of favor with hip hop. It’s a chant for Gucci Mane.