Alicia Keys Wants To Help Women Feel Good About Themselves With Her Next Album
By Anam Baig
Alicia Keys has a lot on her plate: directing, writing, producing, and now, modeling for Givenchy’s newest fragrance Dahlia Devin. Oh, not to mention that she has a new album in the works.
According to Women’s Wear Daily, the “Girl on Fire” is ready to open up about herself on this go round, choosing to focus on lyrical content as opposed to melody.
“This time it’s more about what we’re going through as human beings,” she said to WWD. “We all experience similar things. I find that the world puts us in these boxes where we’re only allowed to be one way — like, ‘to succeed as a career woman, you need to do it this way,’ or ‘to be a gay man, you have to be this way.'”
One particular song Keys is excited about is “Killing Your Mother.” She says not to take the title literally, since the song is about emotions and the album will be about exploring strong points of view.
Keys wants this album to be full and cohesive and not just a singles churner, which she says the music industry has been reduced to since the rise of iTunes. “Obviously record companies need to go where the business is, so we started making singles,” she said. “Which is cool, but there’s something so amazing about an entire body of work, a collective view, that sense that all of this music came from one artist.”
As for her ad campaign with Givenchy, Keys is very vocal about her ideals of beauty and loves that the design house is supporting the modern-day woman.
“I would like to see different representations of what beauty is. I’d like to see women with a little more voluptuousness. There’s no way in the world that we’re all a size 2, and people beat themselves up if they’re not small enough or light enough or dark enough or skinny enough,” she explained. “Also, I don’t think we’ve all been encouraged, as women, to really speak out. If we’re really opinionated, or very knowledgeable or very wise, suddenly it’s like, ‘Oh, she’s b—-y, she thinks she knows it all.'”
The Givenchy campaign will begin in September, and Keys’ new album is slated for 2015.