Katy Perry’s Wildflower Jewelry Collection Launches at Claire’s
By Courtney E. Smith
Katy Perry has teamed with Claire’s jewelry stores for a second collection. Following the successful Roar collection, which launched in conjunction with her Prism world tour, the pair have now made available the Wildflower collection.
The aesthetic is best described as Coachella plus an updated take on the Summer of Love with a lot of rhinestones.
A cursory look through shows lots of the colors turquoise, yellow and pink — all of which have played major roles in the thematic life of Perry’s Prism album.
Perry’s collaboration with Claire’s stores will continue through 2016. No word yet on what will follow Roar and Wildflower, but a press release from the company says the overall Prism collection will contain “limited edition items, seasonal novelty pieces, collectables and product inspired by the lyrics and titles of Perry’s greatest hits.”