By Shannon Carlin
Some fans are not too happy with Pharrell over his recent choice of headwear.
The singer appears on the cover of Elle UK wearing a Native American headdress, which some in that community have called insensitive being that the headwear is considered to be sacred garb reserved for chiefs and warriors. Some even began using the hashtag #NotHappy on Twitter to express their ire over his cultural appropriation with messages that stated, “headdresses are not costumes.”
On Elle UK’s website, they wrote, “We persuaded ELLE Style Award winner Pharrell to trade his Vivienne Westwood mountie hat for a native American feather headdress in his best ever shoot.” The promotional copy has since been taken down.
Pharrell clearly understood people’s concerns and swiftly released an apology to Buzzfeed.
“I respect and honor every kind of race, background and culture,” Pharrell wrote. “I am genuinely sorry.”
The magazine has yet to comment on the controversy. Currently, the post on the magazines site about the cover has received 88 comments.
See the cover of Elle UK‘s July issue below.