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U.K. Restricts Rihanna’s Rogue Perfume Ad for ‘Sexual Suggestiveness’

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Rihanna attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art. (Mike Coppola/Getty Images)

Rihanna attends the ‘Charles James: Beyond Fashion’ Costume Institute Gala at the Metropolitan Museum of Art. (Mike Coppola/Getty Images)

By Courtney E. Smith

First Instagram didn’t want to see her nipples and now the U.K. doesn’t want to see her perfume ad. At least, not everywhere.

Rihanna’s latest ad campaign for her Rogue scent has been restricted by the U.K.’s Advertising Standards Authority, according to WWD. The ad shows a naked-from-the-waist-up Rihanna, her chest fully covered by her arms, wearing underwear and high heels and propping her legs up against an oversized bottle of Rogue.

The Advertising Standards Authority ruled that it should displayed with placement restriction to avoid children having exposure to the ad. The action was taken after a single complaint was filed about the ad being displayed on elevator doors in a mall. A second complaint — that the ad was overly sexual and demeaning to women — was not upheld.

Related: Why Rihanna’s Instagram Was Groundbreaking for the Fashion Industry

Parlux Limited, Rihanna’s fragrance partner, rebutted the claim, saying that the ad shows RiRi in a “position of power” and “reflected the advertising norms of the fragrance industry.”

This is not Rihanna’s first fragrance censorship. In 2011 an ad for her fragrance Reb’l Fleur was Photoshopped to be more modest for audiences in the Middle East.

The singer has continued to make the fashion rounds, winning a CFDA award for fashion icon of the year — all despite perhaps her biggest fashion statement, her Instagram, being taken down by the social media service.

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