By Courtney E. Smith
No modern rock star does eccentric as convincingly as Jack White — and so he delivers exactly what is expected with his video for “Lazaretto.”
It is a work of postmodern art, hitting all the hallmarks of the genre: ironic, referential and highly staged. Those attributes, executed in concert, are a delight to watch.
Directors Jonas & François (Iggy Azalea, Kanye West) made their name as post-production effects specialists with Justice‘s “D.A.N.C.E.” They pull off some stunners in this gravity-defying video in which broken glass never hurts a fly and exploding guitars are just part of a day’s work.
The b-shots give us a collection of outsiders, reflective of Jack White’s perceived image of himself. We get snakes (not, coincidentally, the animal that had humanity kicked out of heaven on Earth), a transgender person and a bull.
The rest of the video are threes, again tied to White’s place in the world, and the band, who are a mixed race statement of their own.
The video is for the title track from White’s new album, out June 10. The album is currently streaming in full via iTunes Radio.