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Hear Ed Sheeran’s New Song ‘Don’t’ In a Beats By Dre Commercial

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(Christie Goodwin for Atlantic Records)

(Christie Goodwin for Atlantic Records)

By Shannon Carlin

If Ed Sheeran’s new song “Don’t” tells us anything, it’s that you don’t want to cheat on this feisty redhead.

In a new commercial for Beats By Dre, Sheeran reenacts the making of the Rick Rubin and Benny Blanco co-produced track off his upcoming album, X (out June 23) and gives fans a taste of the rather angry ode to a girl who broke his heart.

Related: Watch Ed Sheeran — Plus a Drunk Puppet Version of Himself — Get Down in ‘Sing’ Video

Sheeran locks himself away in a hotel room that will soon become a makeshift studio. With a little help from Dre’s Beats Solo 2 headphones, which are “designed for sound, tuned for emotion,” Sheeran eviscerates a girl who played him for a fool, singing, “I never intended to be next/But you didn’t need to take him to bed, that’s all.”

Later over a perfectly crafted ’90s hip-hop beat he sings, “If I show courtesy and respect to someone, I expect to receive it,” and “When we’re in the same hotel, and I’m downstairs at my party and you’re upstairs doing that, that’s disrespectful.”

Related: Ed Sheeran to Play New York City’s Ellis Island This Summer

Seems like hanging out with Taylor Swift might be rubbing off on ol’ Ed.

Listen to a snippet of the track, which may or may not be about Ellie Goulding, below.

Sheeran recently announced that June 13 will be Multiply Day in NYC. Sheeran will start off the day by playing a small intimate gig before playing a number of other venues, all increasing in capacity, eventually ending the day at Ellis Island.

Win tickets to see Ed on Ellis here.

 

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