Interview: RiFF RAFF Is Your ‘Neon Icon’
By Jeremy D. Larson
To RiFF RAFF, life hangs in the balance of the Versace Libra Scale.
Let’s say the Versace Libra Scale is a catch-all for the be-braided Houston rapper. It can be about the freedom of working with Diplo on RiFF RAFF’s debut album Neon Icon vs. being signed to a major label and having to share his profits. It can be his private life vs. his public persona. He says, “There’s people who are concerned, and there’s people who are interested. And people who are concerned are your friends and family. The people who are interested, they can use that image for anything… The way I do it? I ain’t gonna tell ya.”
Though that’s kind of what RiFF RAFF’s Twitter is for, keying us into some of the more personal moments in his life: “SOMETiMES iS GOOD TO GO iNTO A PiTCH BLACK DARK ROOM ALONE AND CRY VERSACE TEARS AND OPEN MY SOUL UP AND HOPE THAT GOD REMEMBERS ME.”
Or sometimes it’s just about betting on seahorses now.
Watch our wildly digressive interview with RiFF RAFF below.
The Versace Dichotomy of RiFF RAFF is in part what makes him such a fascinating persona in rap. In our interview, he mixes self-awareness with absurd stories about how best to cook pork and beans in the woods with Jody Husky, his dog, (who also has his own Twitter account). He tells an extended metaphor, apropos of very little, about two twins separated at birth —one who gets raised by Donald Trump — and then becomes sheepish when asked if he likes to go on dates. For Neon Icon, the color scheme—from his hair to his diamond-encrusted watch—is Aqua-Berry. For his next album, tentatively titled Peach Panther, which he says is coming out in June of 2015, it’s going to be, well…
“Next year: Peach diamonds. They ain’t even come out yet.”
Neon Icon isn’t out yet either, but it will hit shelves June 24 via Mad Decent, featuring Mac Miller, Childish Gambino, Houston rap luminaries Slim Thug and Paul Wall, along with production from DJ Mustard, Harry Fraud, and of course Diplo.
That’s the artwork, featuring Jody Husky (R) below.
(Courtesy Mad Decent)