By Courtney E. Smith
What happens when a drunk puppet of Ed Sheeran goes for a night on the town? That’s the question the video for “Sing” strives to answer.
In one fell swoop spanning four minutes, 30 seconds, “Sing” totally recasts the redhead Brit as a playboy, including a Humvee stretch limo full of blondes, making it rain at a strip club and more.
Pharrell and the real Ed Sheeran also appear in a weird, sort-of meta moment, when the puppet finds the duo at a video shoot for… the music video for “Sing,” apparently?
Ed Sheeran, bud, you’re making our heads hurt.
And, of course, there are Asian businessmen doing karaoke — because what music video is complete without Asian businessman doing karaoke?
The video premiered today, May 22, on Facebook. Ed Sheeran’s latest album X is due out on June 23.