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Radio Feedback: Rixton Enjoy Being Sandwiched Between Beyoncé & Pharrell

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(Courtesy of Interscope Records)

(Courtesy of Interscope Records)

By Courtney E. Smith

Welcome to Radio Feedback, Radio.com’s weekly feature where we ask artists to wax nostalgic on the first time they heard themselves on the radio.

“It was about yesterday, wasn’t it?” Danny Wilkin of Rixton jokes when asked if the band remember their first time on the radio.

The new British band’s single “Me and My Broken Heart” has been making a steady climb up the Billboard Hot 100 and onto radio playlists. If you don’t know them yet, you certainly know the people on their team, which include producer Benny Blanco and Bieber manager Scooter Braun. And while Wilkin was being facetious about how recently they heard their song on the radio, he wasn’t kidding by much. The guys were in L.A. in late February when it happened, just running around town.

“We were in an Uber, on the way home, and we heard the beginning chords and my vocal,” singer Jake Roche said. “We dived to the front of the car, yelling, ‘Turn it up!'”

It’s easy to imagine the boisterous guys in this band getting excited, but in a British way. We rather suspect calling it yelling is an overstatement, but selling effect in conversation is a big part of their appeal. And it seems the novelty of their rise hasn’t worn off just yet.

RELATED: Interview: Rixton Talk Music Idols, from Michael Jackson to Marilyn Manson

“Last night I was listening to the radio in bed and they played Pharrell’s ‘Happy.’ Then they played us,” said Charley Bagnall. “And then they played Beyoncé. We’re between Pharrell and Beyoncé. What the hell’s going on?”

“Like a little sandwich,” Roche joked.

“That’s a tasty sandwich,” Wilkins volleyed back.

Fans can catch them on their mini-U.S. tour in May. The Me & My Broken Heart EP is out now.

Rixton 2014 Tour Dates:
05/13 – Los Angeles, CA @ The Roxy
05/23 – Las Vegas, NV@ The Cosmopolitan
05/24 – Las Vegas, NV @ The Cosmopolitan
05/25 – Las Vegas, NV @ The Cosmopolitan
05/28 – New York, NY @ The Studio at Webster Hall

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