Watch the Black Keys Return to Public Access Roots With ‘Fever’ Video
By Courtney E. Smith
We’ve been down this road with the Black Keys before, way back in 2006. The guys made a big splash with their mock Ohio Public Access themed “10 A.M. Automatic.” Now we come full circle, 8 years later, with “Fever,” a purposefully low-quality clip that apes the religious programs that run all day on those weird, in-between channels.
The clip, directed by Theo Wenner, son of Rolling Stone founder Jann Wenner, has a WTBK logo in the upper right — not a real TV channel, but an easter egg shout out to a rock station in Manchester, KY and a little idea of where we should expect this kind of programming. It’s a little closer to their new home, in Tennessee, and a little more of a shot at the heartland.
Faith, a major part of religion and a requirement for religious fervor, takes a conscious suspension of disbelief. What the Black Keys are reminding us of with this video is that music fandom requires the same. They’re not so different from these dial-a-preachers, asking for your money on behalf of an industry. And they’re not afraid to mock the tenuous position they stand on, in a heady way.
Watch the clip below, from their forthcoming album Turn Blue.