By Shannon Carlin
In the post, written yeaterday (April 27), Lorde takes umbrage with publications, but in this case specifically Complex, who put Azalea on their Oct/Nov 2013 cover and then gave her recently released debut, The New Classic, a so-so review (they gave her a 5 out of 10) with a headline that read “Iggy Azalea’s ‘New Classic’ Isn’t Really.’
“Bugs me how publications like complex will profile interesting artists in order to sell copies/get clicks and then s–t on their records?,” Lorde wrote on Tumblr. “It happens to me all the time- pitchfork and that ilk being like “can we interview you?” after totally taking the piss out of me in a review.”
She then goes on to write, “Have a stance on an artist and stick to it. don’t act like you respect them then throw them under the bus.”
Azalea later saw the post and decided to take to her Twitter to respond, writing, “I agree @lordemusic media LOVE to flop about, But when you’re completely spineless Im sure its hard to stick to even ur own opinion #GoGirl.”
She later wrote another Tweet in response to Lorde’s comments, explaining, “They also love to have upbeat bubbly mid 20s women do the daily blog posts about you. But keep a stash of pseudo intellectual middle aged men in sandals at hand ready to review everyone’s albums.”
As Consequence of Sound points out, the writer who wrote the review was Jody Macgregor. No word yet if sandals were worn during the writing of the review.
But, Complex, didn’t take Lorde’s criticism lying down, instead they used the power of the pen and wrote their own op-ed titled, “Why Lorde, Iggy Azalea & Grimes Are Wrong About Criticism and Journalism,” where they break it down for the 17-year-old Kiwi.
“Contrary to whatever Lorde may think, for Complex to give a cover to an artist like Iggy Azalea or current covergirl Jhené Aiko (or even Lorde for that matter) it simply boils down to Complex thinking the artist is someone our audience is interested in. Giving someone a bad review basically boils down to thinking someone our audience is interested in didn’t make a very good record.We can’t speak for all publications, but we imagine it works about the same way for them.”
Wonder how Lorde feels about Complex now.