Pharrell Releases ‘Social Book,’ Which Relies on Readers to Help Write It
By Kevin Rutherford
Pharrell‘s already on top of the music world; why not try to conquer the literary format as well?
There’s just one catch: he’s not exactly writing the book himself.
Today on his Twitter, the singer and producer shared a link to the “Social Book,” a tome that’s being presented in conjunction with sponsors Tipp-Ex and BIC. Upon visiting the book, it opens to the first page, which presents a dilemma: “All the words from Pharrell Williams’ book have been erased.”
What’s now presented is the ability for readers across the world to help fill in the blanks by visiting the book and trying to figure out the words Pharrell supposedly wrote. “Be the first person to guess any word,” one page says, “and get credited in Pharrell Williams’ book.”
Once on the book’s actual pages, users have the ability to try to fill in where each word belongs, with hints tendered for certain blanks.
All in all, the book will be presented under the name Inspiration and published at an undetermined date– probably once all words have been guessed correctly. Revenue from the book’s sales will be sent to learning programs for underprivileged children.
While you’re guessing, Pharrell continues to top the charts with “Happy”. The song enjoyed its ninth week atop the Billboard Hot 100 this week.