By Kevin Rutherford
However, that’s what an Australian production company is accusing with the group’s new clip for “You & I”.
According to Entertainment Weekly, Australia’s OhYeahWow claims the video is suspiciously similar to one the company created for Melbourne synthpop act Clubfeet. In the video, the five guys morph into each other as they walk along a deserted oceanfront pier.
Toward the end of the video, the quintet, now together as a group and in separate bodies, pull off a stunt in which they meet up with their own bodies, which are posed along the pier in different stances.
The Clubfeet video takes a slightly different approach in terms of location, but the facet of meeting up with one’s body is widely explored throughout the video and is pulled off in a similar style, with the camera rolling along in front of them as the effect is displayed.
In a statement, OhYeahWow addressed the similarities.
“It seems that the chaps of One Direction have taken it upon themselves to regurgitate our original concept, as seen in our award-winning clip for Clubfeet’s ‘Everything You Wanted,'” the statement reads. “Don’t get us wrong, we here at Oh Yeah Wow are big One Direction fans and are envious of their ability to maintain flawless hairdos. To be crystal clear, OYW has nothing against creative evolution. Artists constantly reinterpret other works that have inspired them and we’re fine with people taking a technique and using it to create something new…The wider problem is, that plagiarism and copycatting is becoming increasingly common and acceptable.”
“You and I” was sent to contemporary hit radio last week as the new single from One Direction’s third album, Midnight Memories.
Both of the videos are included above.