By Annie Reuter
On April 4, Big Machine Label Group artists Florida Georgia Line, Justin Moore, Rascal Flatts, Thomas Rhett, Justin Moore, the Cadillac Three, Cassadee Pope and Danielle Bradbery performed outside the LINQ in Las Vegas to bring awareness to the 2014 Outnumber Hunger campaign.
The evening was the first of two nights under the name ACM Party for a Cause, and the performances from that event will now be broadcast April 18 at 8pm ET on select television stations and on USAToday.com.
Each act has teamed up with Outnumber Hunger to create awareness for the 49 million Americans affected by hunger issues. Radio.com chatted with Florida Georgia Line’s Tyler Hubbard and Brian Kelley, who are the current face of the campaign.
“We were part of this last year and we’re pretty educated on it,” Kelley told Radio.com backstage before the band’s performance. “We wanted to learn more and do more and get more involved. For some reason the Lord has blessed us with a little bit bigger of a voice with some of the success and things like that.”
“We’ve always said from day one that we want to be bigger than the music. Both of our fathers have done a great example in their communities and teaching us how to give back. It’s part of who we are. For us it was a no-brainer. It’s really easy for everybody to participate when you can just buy some cereal and Fruit Roll-Ups, whatever you want, General Mills products. You just enter a code on the back and meals are supplied and given out. It’s really cool.”
ACM New Artist of the Year winner Justin Moore also spoke on the importance of Outnumber Hunger.
“It’s something I’m very proud to be a small part of,” he told Radio.com. “We get to do a lot of things for different charities but this is one I hold pretty close to my heart. I haven’t personally been through having to worry about where mine or my family’s next meal is going to come from. I grew up in a town that is somewhat poverty stricken. It’s not the wealthiest area in the world, and I still live back there.”
He added: “I understand how hunger in America is possible. There’s so many resources we have in America, the greatest country in the world, that if we have platforms like us artists do to use for good and help these people out, then I believe it’s our duty as artists but more importantly our duty as human beings to do so.”