New Music To Know: 6 Acts to See At Coachella

By Staff

At this point, everyone knows who’s headlining Coachella, but what about those acts playing the early hours of the festival? You know, the ones written in the fine print who have the difficult task of playing for those festival goers, who presumably, though we’re not here to judge, haven’t had an alcoholic beverage yet?

For those people who want to get a bright and early start to their festival experience–doors officially open at 11 am–we’ve come up with a list of six early afternoon acts that you’re not going to want to miss. No matter how late you stayed out the night before.

Related: 10 Women Who Should Headline Coachella In 2015

Some of these acts are extremely new (RATKING, Young & Sick), while others are on the cusp of mainstream fame (MS MR, Saints of Valory). One of them has a funny name and an extremely sweet voice (Waxahatchee), while another has a singer who doesn’t usually like leaving the house (Bear Hands), but is doing it in honor of Coachella. That’s got to be worth a little of your time, right?

All of these acts though are ones you’re going to want to see now. This way, a few months from now, you can brag to all your friends that you saw them when.

So read on below and schedule yourselves accordingly. And bring sunscreen, it’s going to be hot out there in the afternoon sun.


waxahatchee emma swann New Music To Know: 6 Acts to See At Coachella(Emma Swann)

The festival circuit is not always kind to the quiet and introspective folk singer. Katie Crutchfield, who performs under the name Waxahatchee, knows this. “We definitely feel like the tiniest fish in the biggest pond,” she said. “I’m a little nervous because I know it’s the biggest crowd we’ve ever played for. It’s like the biggest crowd so far, times four. So it’s pretty crazy.”

Crutichfield released her second album, Cerulean Salt, last year and since then has been on the road, spending a month in Europe and making two full trips around the U.S., which spanned a total of five months.

In that time, Crutchfield–who recently gained some notoriety after her song “Be Good” landed a spot on Walking Deadlearned a thing or two about reading a crowd and says for an outdoor show like Coachella, where there’s so much space between the performer and the festival goers, she’ll be sticking to a standard rock set.

“I usually play solo songs, but with a crowd like this it would be really hard,” Crutchfield explained. “It’s a bunch of people who just want to have fun and not quietly take in these really quiet, sad songs.”

Even though she has to forgo her sad, quiet songs for the day, Crutchfield, she’s looking forward to playing outside in front of such a large crowd, which will include her twin sister, Allison from the band Swearin’ and her mom. Both of whom will be watching from the wings. “They’re kind of younger and just really, really excited,” she said of her parents, who often come see her perform. “It’s cool that they’re with me when I get to do cool stuff.”

Crutchfield is also excited to treat the crowd to a few new songs, which she says sound much different from her last album, a record which sounded much different than the one before that, 2012’s American Weekend. “I feel like, for now, that’s the way I want to make records,” she said. “Just to keep myself interested and keep people on their toes.”

As for her next album, she says she has it “kind of” figured out, but Crutchfield’s still working on writing lyrics for a whole slew of songs she wrote years ago. “I’m kind of a perfectionist with the lyrics,” she said. “It’s the kind of thing I can’t force. I have to wait for it to come to me.” Not that she minds, the creative process is her favorite part about being a musician. “It’s exciting to have something new on the horizon,” she said. “To have something to take over your mind a little bit.” -Shannon Carlin

Waxahatchee plays on Friday at 1 pm on the Mojave stage.


msmr New Music To Know: 6 Acts to See At Coachella(Tyler Kohlhoff)

“Pop music doesn’t always have to be as cookie-cutter as it was in the past,” says Lizzy Plapinger, the female half of proud pop duo MS MR.

Producer/instrumentalist Max Hershenow concurs, but with a caveat: “We’ve never shied away from the fact that we love pop music… but it’s pop music that pushes the boundaries of what pop is…What people are willing to listen to is so much more diverse now,” he says, citing Haim and Lorde as examples.

So, what changed in the past few years, allowing the likes of Haim, Lorde and–they hope–MS MR into the mainstream?

“I think it stems from the fact that artists like Adele, Mumford & Sons and Goyte, who had huge audience support at their shows, crossed over into radio and redefined the radio landscape,” Plapinger explained. “It sort of changed things and then there was this desire for music that was more nuanced and sincere and authentic and heartfelt, but that also had pop melodies.”

Their left field pop sensibilities are on full display with their current single, “Think of You,” that has one of the catchiest (if not quite so FCC-approved) choruses of 2014. The song is about a doomed relationship, but the video has a lot of fun re-creating the New York public access show TV Party. 

“It was an opportunity for artists in New York to take over the airwaves to play music and have weird interviews,” Plapinger said of the show. “[Jean-Michel] Basquiat was on it, the members of Blondie… it was such an incredible time to be an artist in New York. We wanted to reference that in our video. This is what TV Party would look like now.”

But it’s not all fun and games when it comes to festival season. Hershenow says they approach festivals like Coachella, along with Bonnaroo and Firefly, both of which they’re on the bill for this year, as a challenge. “It’s fun to have an opportunity to win people over,”  he said.

It’s a good thing that traveling just got a whole lot easier for the band: “We graduated to a tour bus!” By next summer, if all goes according to plan and their brand of pop takes over, they may need a fleet of buses to take them to even more festivals where they’re playing bigger stages at later time slots. – Brian Ives

MS MR play on Friday at 2:50 pm on the Coachella stage.

Saints of Valory

saints of valory New Music To Know: 6 Acts to See At Coachella(Josh Fletcher)

With their upcoming set at Coachella–and, for that matter, every show they ever play–Saints of Valory want to make old people feel young again and to make young people feel like they’re really living.

“It’s a difficult thing to do,” guitarist Godfrey Thomson told “If we can impart that to other people than I think we’ve done our job and we’ve done something that few people can do…That’s really what Saints of Valory is about – the live show and trying to impress people.”

The band has been doing just that with their song “Neon Eyes (Into the Deep),” a radio friendly track off their Possibilities EPthat is full of hooks, which will undoubtedly translate well to the Coachella stage. Their latest single, “Long Time Coming,” which they describe as “very sexy Brazilian carnival meets cool guy on drums,” should also get the early bird crowd moving.

This Brazilian flare dates back to when the band’s singer Gavin Jasper and Thomson met as kids in Rio de Janeiro where their parents were working abroad. But it was until 2010, when keyboardist Steven Buckle was brought into the mix and they played “Providence,” the first song they ever wrote, that the stars seemed to align.

“There was that magic in the air that you can’t really talk about, but you can feel,” Jasper recalled. “That was the point for me where it was like, ‘It feels like we should share it with other people.’”

The band hopes to bring that same magic to the stage this weekend.

“With the festival dynamic, you get thousands and thousands of passionate music fans,” Buckle said. “I think the plus to that is you can have some pretty magical moments…where the energy from the crowd takes off and it really gets exciting to be playing that show.” – Annie Reuter

Saints of Valory perform on Saturday at 12 pm in the Outdoor Theatre.


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