By Shannon Carlin
You may have noticed that Pharrell has been wearing a lot of Adidas gear as of late. That is if you weren’t distracted by his big ol’ Vivienne Westwood hat.
He donned a red Adidas jacket for the GRAMMYs, wore a similar one in black when he performed on the Oscars, put on a green one for the NBA All-Star Game and a yellow one for a German TV show. Now it seems, his brand loyalty may have had a little something to do with a recently announced business venture.
Today (March 27), Pharrell announced that he’s signed a deal with Adidas to work on a collection that will include both sneakers and apparel made with Bionic Yarn, which turns recycled plastic into thread.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life,” Pharrell said in a statement (via Complex). “Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
Fans will have to wait until Summer 2014 to see the collection, which is being tagged Originals x Pharrell. Though Adidas did tease the team-up with a 34-second clip showing the “Happy” singer in a personalized pair of old school sneaks.
Though Pharrell seems like he’s making a play for the title of most fashionable musician with upcoming design projects that include teaming up with Comme des Garçons to release a fragrance, designing environmentally conscious jeans for G-Star Raw using Bionic Yarn and working with Uniqlo.