By Shannon Carlin
Beyoncé knows girls can run the world, but could use a little help in the confidence department. So now she’s practicing what she preaches in a new female empowerment campaign that is encouraging girls to drop the word “bossy” from their vocabulary. Wonder how Kelis feels about this?
In the spot for “Ban Bossy,” which features actress Jennifer Garner, former Secretary of State Condoleezza Rice, designer Diane von Fürstenberg, actress Jane Lynch and Facebook COO and Lean In author Sheryl Sandberg, Bey declares, “I’m not bossy, I’m THE boss.”
The hope is that by ditching the word completely, it will lose its stigma and young girls all over the world will be able to rise to their full potential and become the leaders of tomorrow.
Since becoming a mom, Bey has been more outspoken when it comes to gender issues, recently writing an essay on equal pay. In the piece, she explains women will stop being paid only 77 percent of what the average working man makes is if both women and men speak up in support of equal pay.
“Men have to demand that their wives, daughters, mothers, and sisters earn more—commensurate with their qualifications and not their gender,” she writes. “Equality will be achieved when men and women are granted equal pay and equal respect.”