Pharrell and United Nations Foundation Team Up for International Day of Happiness 2014
By Scott T. Sterling
Pharrell Williams wants to spread his happiness around the world for a good cause.
Williams, still basking in the glow of his chart-topping and GRAMMY-nominated single, “Happy,” is teaming up with the United Nations Foundation to commemorate this year’s International Day of Happiness, which is globally recognized on March 20.
Launched in 2012, the day aims to “(create) a happier society” which “requires action at all levels – not just from political leaders and institutions but also from us as individual citizens. When we do things to bring happiness to others, everyone benefits. It helps the people we connect with, boosts our own well-being and also inspires others to be more caring and positive too.”
According to Rolling Stone, fans have been asked to submit video clips “demonstrating your happiness” to the website, 24 Hours of Happiness starting on March 10. The best clips will be showcased on the site on the International Day of Happiness. In case you need some inspiration, check out Pharrell’s 24-hour video for “Happy.”
In conjunction with the day, Williams is also encouraging fans to make a donation to the Central Emergency Response Fund, which was “established to help the UN and its partners provide fast and reliable humanitarian assistance. Contributions are received year-round from governments, the private sector, foundations and individuals.”
The “Happy” singer recently released his second solo album, G I R L, which he’ll support with an opening slot on select dates of Bruno Mars‘ “Moonshine Jungle World Tour” as well as an appearance at Coachella 2014.