U2, Bob Dylan, Giorgio Moroder and More Rock Super Bowl XLVIII Commercials
By Scott T. Sterling
While millions around the world tuned in to watch the Denver Broncos face the Seattle Seahawks in Super Bowl XLVIII, they were also barraged with a cavalcade of high profile commercials, many featuring marquee stars from the music world.
U2 for (RED) and Bank of America
The Irish superstars decided the best way to unleash a new song was to turn it into a charitable moment during the most-watched TV event in the world. Along with offering the new tune for free on iTunes for 24 hours, Bank of America will donate $1 to global AIDS and charity (RED) for every download.
Bob Dylan for Chobani and Chrysler
While the legendary singer/songwriter lent his 1966 song, “I Want You,” to the humorous Chobani yogurt ad, he appears front and center throughout the Chrysler spot. The clip combines archival Dylan footage with shots of the man himself talking about the virtues of Detroit’s automotive ingenuity as he hangs out in a music store and shoots pool.
Afrojack for Bud Light
The popular Dutch producer/DJ also got in on the freebie action, teaming up with Shazam to share new track “Ten Feet Tall” free of charge as part of the beer maker’s current “Cool Twist” campaign.
Questlove for Guitar Center
The drummer for The Roots (aka Jimmy Fallon’s current Late Night house band and soon to be Tonight Show band) encouraged viewers to get in touch with “the greatest feeling on Earth” with this ad promoting the musical instrument retailer.
Zedd for Bud Light Platinum
The emerging EDM star and recent GRAMMY winner was also part of Bud Light’s music-heavy campaign, with Zedd showcasing his track, “Find You,” in a live performance setting.
Giorgio Moroder for Volkswagen
The electronic music pioneer who recently shared the Album of the Year Grammy with Daft Punk has polished up one of his earliest tracks, “Doo Bee Doo Bee Doo” from the late 1960s (here recast as “Doo Bee Doo 2014″) for this memorable spot.
Sean “Diddy” Combs, who recently launched his Revolt TV network on the cable provider, is featured in this star-laden clip, which also boasts a cameo from Drake. The high-profile clip was overshadowed in Southern California when Time Warner Cable’s FOX feed went dark for more than an hour during the game.