Watch Paramore Break Records in New Video for “Ain’t It Fun”
By Shannon Carlin
Paramore is breaking records, both figuratively and literally, in their new video for “Ain’t It Fun” off their 2013 self-titled album.
Directed by Sophia Peer, the clip features Hayley Williams, Taylor York and Jeremy Davis breaking ten world records–one actually being the “Most Vinyl Records Broken in One Minute” with a total of 58—with the help of RecordSetter.com, whose mission is to raise the bar of human achievement through world records.
Some of the records Paramore break throughout the under four-minute clip include “Fastest Time to Smash 30 Clock with Guitars,” “Most Feathers Caught in 30 Seconds,” “Fastest Time to Run Backwards Holding Stuffed Animals While Blindfolded for 30 Feet” and “Longest Time Spinning Record on Finger,” a record York now proudly holds with 32.81 seconds.
While the video is a happy-go-lucky celebration of individuality, Williams said the song itself was a sarcastic jab at her unwillingness to grow up.
Before heading into the studio to record their latest album, Williams set out for Los Angeles, but in an interview with Radio.com admitted that she felt completely out of her element in the City of Angels.
“I was on my own for the first time ever and it weirded me out,” she said. “I felt like I was going kicking and screaming on my own. But it’s funny, because I needed that. I needed a change of perspective to know I could do a lot of things on my own.”
Williams wrote the song after realizing all her complaining was for no good reason at all. “Here I am, sitting here whining about my life that’s not really all that bad,” she explained. “My life is actually awesome and just because I’m a little uncomfortable, like why am I making such a big deal out of this and not making more of this opportunity?”
She added, “It’s a really fun song to record, but it was sort of me telling myself off.”
One of Williams’ favorite parts of the recording process was getting a gospel choir in the studio. “I grew up on gospel. I love gospel and I think I never thought it would mesh at all with what Paramore would ever do,” she said. “But luckily on this album, we were a lot more openminded…we weren’t as closed off.”
Their new openminded attitude helped Davis and Williams return to their roots. The duo actually started out playing together in a late ’70s R&B cover band tackling songs from the likes of Chaka Khan and Stevie Wonder. “When we did this song, all those sort of inspirations and influences started coming back to me,” she said.
Three months after recording the original version of “Ain’t It Fun” the band headed back into the recording studio with a gospel choir in tow.
“They put so much soul and so much feeling into their sound that makes it real and raw,” she said of the choir. “I actually cried like three times just hearing these people sing our sing. It was so cool.”