By Courtney E. Smith
Looks like DKNY have a theme going for their spring campaigns: Times Square. The ready-to-wear line launched the latest look this week, featuring both A$AP Rocky and his track “Fashion Killa,” along with supermodel Cara Delevigne and models Jourdan Dunn and Eliza Cummings. It’s an interesting choice of soundtrack, since the track drops the names of no less than 25 luxury brands, including Donna Karan, in the first verse.
The spot encourages fellow fashion killas to Tweet their draft picks using the hashtag #DKNYDRAFT. Since the 2014 NFL draft isn’t until May, we’ve got to assume they’re talking fashion draft…right?
Rocky also made the cut to appear in the brightly colored and NYC-centric spring campaign for the brand.
The sports-themed spot, shot in Times Square, marks the brand’s return to that location. Previously the brand unveiled a 2014 resort campaign from the center of New York City featuring Rita Ora.