By Annie Reuter
Welcome to Radio Feedback, Radio.com’s weekly feature where we ask artists to wax nostalgic on the first time they heard themselves on the radio.
Many people first discovered Christina Perri through prominent placement of her 2010 single “Jar of Hearts” on TV’s So You Think You Can Dance, but that’s not to say Perri didn’t receive early radio support as well. The singer-songwriter, who has a new album out in March, explained to Radio.com what it meant for her career when two very young, very D.I.Y. DJs premiered her music over the airwaves.
“I remember the first moment my song was on the radio so well,” she said. “It is probably one of my favorite stories to this day. I was driving on my first promo trip, I don’t know if you my whole story, but how I went from a waitress to a recording artist over night. I didn’t know anything about radio promo, I didn’t know anything about shows, I was the greenest you could possibly be.”
Perri was driving with her radio rep and guitar player to Monterey, California, listening to what she thought was a college radio station.
“The reason why we kept it on was because they kept playing cool stuff like Jeff Buckley into Paul Simon. It was just this great mix,” she recalled. “All of a sudden the DJs come on and they’re two 13-year-old girls literally broadcasting from their bedroom. I’m not even kidding. I don’t even know how it’s possible.”
Perri continued to listen to the station for the rest of the 45-minute drive. Once she arrived in Monterey and checked into her hotel, her rep called her on the phone.
“He’s like, ‘Oh my God. Turn on the radio station we were listening to in the car.’ I turn it on in the hotel room and they were playing ‘Jar of Hearts.’ That was the first time I heard it on the radio. So I’m sitting there and I’m crying and laughing and smiling. When the song was over, the little girls start talking and they say their phone number and you can call in. I’m like, ‘Oh my God, I have to call in!’ I called and they answered on air and I was like, ‘Hey, this is Christina Perri. I just wanted to say thank you for playing my song on the radio. That was the first time I ever heard my song on the radio.'”
Perri was just as excited at hearing her song on the radio as those 13-year-old girls were to hear her voice on their phone line.
“There was silence and then crazy screaming. It was so cute. I talked to them for two minutes because they were so silent. I thanked them and said, ‘I will never forget this moment for as long as I will live.'”
Christina Perri’s forthcoming album, head or heart, will drop March 11.