Style Files: Gwen Stefani Launches New Clothing Line, ‘Design With Purpose’
By Scott T. Sterling
No Doubt frontwoman Gwen Stefani has been a fashion icon since she rocked warm-up pants and a bindi in the band’s video for 1995 breakout single, “Just a Girl.” In the years since, she’s translated her style into a lucrative fashion career, ranging from her popular L.A.M.B. line and her high-profile L’Oreal endorsement.
Now the “Hollaback Girl” singer has teamed up with renowned “denim expert” Michael Glasser to launch a new clothing line called DWP, i.e. “Design With Purpose,” due in stores this spring.
According to The Hollywood Reporter, the 18-piece collection revolves around a “slouchy trouser” design made from the eco-friendly biodegradable fabric known as Tencel, which is derived from wood pulp cellulose and spun into a silky textile fiber.
“What’s so great about DWP for me is it’s different from anything I’ve ever done, working in L.A. and having the factory right here,” Stefani said of the collaboration, referring to the line being produced in Glasser’s Vernon, Calif. factory. “With L.A.M.B., we have so many categories within the collection and you have different factories that do specific things, so you are a little detached…The actual designs are very simple because it’s all about everyday wear. So that’s different and new.”
The line features Glasser’s pants in a variety of prints, including camouflage and snakeskin, offset by Stefani-designed tank tops, cropped tees and motorcycle vests. The pieces are expected to wholesale for $80-$130, and can be previewed via Women’s Wear Daily.
“For tops, I was trying to think about what I wear besides a tank top,” Setfani explained of the collection’s upper half. “I love cuffed-up sleeves, tops that are long in front and short in back. And we did a jumpsuit and a dress to fill in the gaps.”
The new collection comes amidst a slew of activity for the pregnant Stefani, including “a potential new music project” that was not elaborated on.