Will ‘Beastie Boys Square’ Be the Next NYC Tourist Attraction?
By Scott T. Sterling
With the Beastie Boys still trying to scrape the whole Goldieblox “Girls” controversy from the soles of their limited edition Adidas, a fan of the band has started a petition to rename a street corner in New York’s Lower East Side to “Beastie Boys Square.”
According to DNAinfo New York, Brooklyn resident LeRoy McCarthy launched the campaign targeted at the intersection of streets Ludlow and Rivington, best known by Beastie Boys fans as the location of the band’s cover art for revered 1989 full-length, Paul’s Boutique.
“I think the Beastie Boys represent New York in a certain way,” McCarthy said. “They grew up here. They are New Yorkers.”
This is not McCarthy’s first attempt at renaming a New York street after famous local rappers. Earlier this year, he was behind a similar campaign to rename the intersection where hip-hop legend Notorious B.I.G. lived as a child, which didn’t go so well.
“Over the course of 40 years, hip-hop has contributed to the economy, to fashion, tourism, race relations and New York City had projected this onto the world,” McCarthy insisted. “Where is the recognition from New York City? Has there been any? I don’t see that.”
His movement to see Ludlow and Rivington become “Beastie Boys Square” has the support of businesses in the area, including Vicky Dalva, owner and general manager of “wrap joint” Wolfnights, which now sits where the Paul’s Boutique cover art was shot.
“When Adam Yauch passed away [in 2012], people came here for three or four days putting candles and flowers out, taking photos, really mourning his death,” Dalva said. “At least one person comes in each week asking if it’s Paul’s Boutique.”
Yauch in particular has been formally memorialized with a New York landmark, Adam Yauch Park, near his childhood home in Brooklyn Heights.