By Courtney E. Smith
Beyoncé is on her way to being 2013’s most successful artist. Her label, Columbia Records, released word that she officially sold 828,773 albums in the first three days that her latest album was available, making it the fastest-selling record in iTunes history. The number is even more remarkable given that it has only been available through the iTunes store.
For the (apparently very few) who have not yet downloaded this landmark album, the visual event is continuing. Beyoncé has made available the videos from the album officially for the first time, starting with “Drunk In Love” and “XO.”
“Drunk In Love” (watch above) features a verse from Jay Z, while the happily married couple frolic, apparently under the influence, on an the shores of an undisclosed beach at night. It is not the carefully controlled Bey and Jay you’re used to seeing, though cynics would suppose that is by design after some criticism following Beyoncé’s HBO documentary earlier this year (many felt it showed a vapidness and was heavily posed).
The more optimistic members of the Beyhive would certainly argue that the “Drunk In Love” clip is a continuation of that particular moment in the doc where we saw a seemingly unguarded Bey and Jay singing Coldplay’s “Yellow” to each other, seemingly madly in love and endearingly silly. “Drunk In Love” is a little more explicit and unhinged than anything Coldplay will ever churn out and it introduces the world to a new sort of bass-driven dance, courtesy of Beyoncé.
On the flip side, we also get “XO” (watch above). The track, co-written by Ryan Tedder, is anthemic and a clearly single. The video was shot in Coney Island and has many wondering how Beyoncé managed a trip out to shoot a music video that so many fans clearly saw and participated in without letting the press on to what she was doing — outside of a simple music video shoot.
Beyoncé hasn’t made quite everyone a fan with her latest work, however. CBS New York reported that a local woman was insisting on an apology from Beyoncé following the shoot in late August, for trapping her at the top of the Wonder Wheel for nearly half an hour.