With the release of The Marshall Mathers LP 2, Detroit rapper Eminem raced back to the top of the charts, selling an impressive 792,000 copies in week one. Now he’s set to give some of that love — and cash — back to a children’s charity in his home state.
According to Michigan news source MLive, Eminem and the Marshall Mathers Foundation have vowed to match fan pledges up to $100,000 donated to Wolverine Human Services, a Michigan-based social services agency that provides “safety, sustenance, nurturing, and therapeutic intervention to children.”
“Supporting us means that you’ll be making a difference in the lives of Michigan’s children, their families, and the great city of Detroit. All it takes is a few simple clicks of a button,” reads a statement on the website dedicated to the initiative, which is part of the #GivingTuesday campaign. More details about the initiative in the video below.
Fans who donate at least $10 before the Dec. 3 11:59 p.m. ET deadline will be automatically entered for a chance to win one of nine prizes personally signed by Eminem. The grand prize is a signed Playstation 4 with a copy of the game Call of Duty: Ghosts, which featured MMLP2 track “Survival” prominently during the game title’s promotion. Three winners will receive signed copies of the game, while five more donators will be picked to receive autographed copies of MMLP2.
Eminem recently released the 1980s inspired music video for latest single, “Rap God,” which features the rapper paying homage to that decade’s popular British TV character, Max Headroom.