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Icona Pop Go French New Wave for ‘Just Another Night’

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Courtney E. Smith
Courtney E. Smith Courtney is the pop producer for Radio.com and the...
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(Ian Gavan/Getty Images for MTV)

(Ian Gavan/Getty Images for MTV)

It’s a known fact that Paris makes everything more sophisticated, so Icona Pop set down there for their new music video for “Just Another Night” to explore.

The beautiful French New Wave-inspired video, directed by Marc Klasfeld (you know him from his work with Britney Spears, Katy Perry, Jay Z — all the boldface superstars), is the story of a love triangle between two Swedish girls and one Italian man. The song’s heavy synth opening lends itself to the darkness of the story.

In the course of 3 minutes and 31 seconds, Klasfeld manages to visually explore all the Parisians tropes: black and white stripped clothes, sitting at an outdoor cafe and drinking wine, eating pastries, smoking on balconies, birdcage veils, high fashion photo shoots, the Arc de Triomphe. The only thing we don’t get is the Eiffel Tower, but who needs that blinding eyesore anyway (as the Parisians would insist).

In the twist ending, no one is satisfied except the Italian man. So, it’s a true-to-life story.

Icona Pop, in real life, get a happy ending as they join Miley Cyrus’s Bangerz Tour, kicking off Valentine’s Day 2014.

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