David Guetta is tweeting for a good cause.
The DJ has teamed up with the United Nations for their “World Needs More…” Twitter campaign to help raise money for humanitarian needs around the world, according to Rolling Stone.
Guetta, along with other global brands like Barclays Bank, Western Union, Gucci and Intel, have sponsored words that are meaningful to them and every time that word is tweeted $1 is given to aid efforts. Guetta’s word of choice is #Love, a word that is used in two of his album titles: 2002’s Just a Little More Love and 2009’s One More Love.
“There’s been a lot of my songs about love and that’s the kind of person that I am,” Guetta told Rolling Stone. “It’s the biggest energy in the world. Universal love. Have a little bit of compassion and love for each other. Some people might find it cheesy, I don’t think that it is.”
Guetta has also created a new track for the campaign called “One Voice” featuring Mikky Ekko. The video for the song will be projected onto the façade of the United Nations Secretariat Building today (Nov. 22) during an event hosted by United Nations Secretary-General Ban Ki-moon.
The “World Needs More…” campaign was launched in support of World Humanitarian Day, which took place Aug. 19. For fans who want to take part in the good cause just tweet #TheWorldNeedsMore along with the hashtag #Love.
Watch the video for “One Voice” below.