Style Files: Solange Named PUMA’s New Artistic Director



Solange is bringing her style expertise to PUMA as the brand’s new artistic director and creative consultant.

The “Losing You” singer shared the big news on her blog yesterday (Nov. 20), informing fans that her new gig allows her to express her love of design.

“I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies,” she wrote.

RELATED: Solange Gets The Crowd Grindin’ In Brooklyn 

Solange’s first project as artistic director will be to re-design the classic PUMA Disc with help from four different designers of her choosing: Gerlan, William Okpo, Hisham Baroocha. The line, out in February, will be called “Girls of Blaze,” inspired by the sights and sounds of Brazil.

(Courtesy of PUMA)

(Courtesy of PUMA)

“I couldn’t be more excited about the results,” Solange wrote. “The s*** is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”

Along with her new creative consulting gig, the always fashionable Ms. Knowles just launched her own record label called Saint Records, which highlights up and coming R&B artists. The label’s recently released sampler, Saint Heron, features not only Solange’s new song “Cash In,” but tracks from Kelela and two Drake collaborators: Jhene Aiko and Sampha.

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