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Pharrell Creates World’s First 24-Hour Video, ‘Happy’

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Shannon Carlin
Shannon Carlin Shannon is an associate music producer for Radio.com....
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(Interscope Records)

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For Pharrell’s new song “Happy,” off the Despicable Me 2 soundtrack, he decided to do something monumental. He decided to make the world’s first 24-hour video… for a four-minute song.

The series of clips, which are playing on an all-day loop via 24hoursofhappy.com, follow different characters as they clap, sing and dance along to the song’s infectious beat.

RELATED: From ‘Get Lucky’ & ‘Blurred Lines’ To Future Hits, The Secret Comeback Of Pharrell Williams

Keep an eye out for familiar faces like Magic Johnson, Despicable Me 2 star Steve Carell, Jimmy Kimmel and members of Odd Future to pop up throughout.

While watching on the website you can navigate through the videos, jumping ahead four-minute intervals to see what the future holds. But the joke’s on you, because in Pharrell’s world it’s just people happily dancing their hearts out.

Just want to see Pharrell bust a move? Here’s an isolated clip –he’s in a total of six — where you can watch Pharrell go grocery shopping. More fun than you’d think.

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