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Watch Rihanna Exorcise Her Love Demons in ‘What Now’ Video

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Shannon Carlin
Shannon Carlin Shannon is an associate music producer for Radio.com....
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Rihanna‘s new video for “What Now” is a rather creepy, unexpected take on the love song off her 2012 album, Unapologetic.

“It could get boring with the video,” she said in a behind the scenes clip, noting that people would expect to see a love story, something really soft and pretty, so she instead gave them something different. “It’s really a little demented.”

RELATED: Rihanna Booted from Abu Dhabi Mosque Over Controversial Photos

Filmed in a warehouse in Thailand, the video features Ri-Ri twitching around like she’s being exorcised of her love demons. Writhing around the dimly lit room in a silky negligee, she admits, “I’m supposed to be in love/But I’m numb again.”

The shaky camera shots, security camera footage and odd National Geographic clips of lions fighting adds an extra bit of uneasiness to the whole thing as she sings, “Whatever it is, it’s just laughing at me/And I just wanna scream.”

(Ellen von Unwerth for Island Def Jam Records)

(Ellen von Unwerth for Island Def Jam Records)

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