While Justin Bieber has been enduring an onslaught of bad press, scandalous accusations and thrown water bottles during his recent tour of Brazil, he’s also found time to drop some major cash on an emerging social network.
According to Fortune, Bieber was part of a group of investors who ponied up $1.1 million to get the “teen focused” social network Shot of Me–developed by social mobile gaming company RockLive–up and running. The site is scheduled to go live before the week is out.
Also among the investment group: actor Omar Epps and undefeated Detroit boxer Floyd Mayweather Jr., whom Bieber (along with rapper Lil Wayne) recently escorted into the ring before he beat Mexican fighter Canelo Alvarez in a high-profile Las Vegas bout.
“We got to know Justin after he began playing our games and tweeting about it,” RockLive CEO John Shahidi told Fortune of the singer’s investment. “He’s been very involved in our products, helping us test things and providing feedback…When we told him that we were looking to create a social network for teens that really addresses what they aren’t getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up.”
While the company is keeping details about Shots of Me close to the vest leading up to its launch, Shahidi did let it slip that the network will not be a new game: “We’ve really enjoyed making games, and have made a lot of money doing so, but this is something new.”
In the meantime, Bieber continues to roll through South American on his current tour, with dates in Argentina and Chile before he heads north for concerts in Mexico City, followed by shows in New Zealand and Australia.