Since releasing The Next Day earlier this year, David Bowie has yet to play or announce any concerts, and hasn’t done any television appearances or interviews. However, he has shot a number of music videos, most recently for the remix of “Love Is Lost,” featured on the deluxe edition of The Next Day, titled The Next Day Extra. And now it seems he’ll be getting in front of the camera once again. This time, for a Louis Vuitton promotional clip, according to Vogue UK.
The fashion mag reports that he’ll be co-starring in a video with model Arizona Muse that will debut on the company’s app on November 7. before airing on TV on November 10. The commercial will also debut in movie theaters later this month.
This isn’t Bowie’s first time acting in a commercial. People of a certain age may recall the Weird Science style commercial for Pepsi where Bowie, playing a scientist “creates” Tina Turner and they proceed to duet on a version of his “Modern Love.” The lyrics have been altered for the commercial, replacing “church on time” for “the choice is mine,” most likely to fit in with the brand’s then-current “Choice Of A New Generation” tagline.
Check out a teaser for the new Louis Vuitton ad below.