One Direction Beat Out Prime Minister for the Title of Britain’s Most Influential Tweeters
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The PeerIndex list revealed that the five members of 1D–Liam Payne, Harry Styles, Niall Horan, Louis Tomlinson and Zayn Malik–took the top five positions, in that order, followed by fellow musician Ed Sheeran and Prime Minister David Cameron following in seventh place.
“As Twitter has become more mainstream, the top 140 starts to resemble the contours of popular culture and power, the footballers, politicians and boy bands,” PeerIndex founder Azeem Azhar told The Guardian. “However, social media’s democratising effects still allow those with challenging, well-defined or interesting views to build influence.” Azhar cited independent media stars, like Marius Listhrop, a dancer and friend of Payne’s, and radio personality, Dan Howell, along with authors like Owen Jones and Caitlin Moran as people who fit in that category.
The 3rd Annual PeerIndex surveyed top tweeters in the UK and the amount of influence each user has on others in the UK.
PeerIndex tallies their total based on who influences whom and in what context. While the number of Twitter followers is taken into account, it also looks at the data from all the social feeds that users share publicly on the web and private feeds they allow PeerIndex to look at. They then apply a set of algorithms to determine how much that person influences their friends and followers. In fact, PeerIndex stress that Twitter users can be influential without millions of followers.
“Influence is much more than the number of people that follow you on Twitter or the volume of content you share on social platforms. It is about the ability to drive actions and incentivise others to engage with content,” the PeerIndex website states. “When content is engaged with on social networks, for example by being retweeted, favorited, or replied to, the score builds – as does influence in context.”
Twitter also keeps track of their 100 most followed users and its list is not far from the UK’s PeerIndex. Musicians also top the list with Justin Bieber, Katy Perry, and Lady Gaga, who all have over 40 million followers each, holding the Top 3 positions. President Barack Obama comes in at fourth place with just over 39 million followers.