Hunter Hayes took a different approach with his new video “Everybody’s Got Somebody But Me” with Jason Mraz. Filmed in one take at the YouTube offices, Hayes enlisted the help of some viral artists who have covered his song before to make a creative mash-up of the single.
The idea was originally sparked last spring between Hayes’ record label, Warner Music, and executives at YouTube. With the hope to reach Generation C — people the age of 18 to 34 who watch online videos — the team contacted seven YouTube creators whose musical styles were compatible with Hayes and Mraz.
The video features Tyler Ward, Kina Grannis, Peter Hollens and other YouTube artists who were asked to record their own cover of “Everybody’s Got Somebody but Me,” with all seven helping to make a new track.
In an interview with Radio.com earlier this year, Hayes said working with Mraz was “perfect.” “It all lined up quite magically without too much design,” he said.
Both Hayes and Mraz told the L.A. Times, they were surprised by the filming process at the YouTube offices.
“When I walked in here, I felt like I was in old Hollywood — the way it’s portrayed in movies, with people running around in costumes, moving things,” Mraz said. “I thought, ‘Wow, this is what YouTube looks like. Very cool.'”