It’s Versace, baby — Versus Versace, to be precise.
The fashion house has announced a collaboration with M.I.A. on a 19-piece capsule collection that will become available for purchase on October 16. The collection will be “inspired by the bootleg Versace merchandise [M.I.A.] found in London markets as a teenager.”
The fashion house further reveals that designs will include “versions” of several of their famous emblems, like the interlocking green key and gold medallions, mashed up with graphic prints to capture “the energy of the street.”
M.I.A. explained further in a statement released by Versace, saying, “It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.”
The campaign will be revealed digitally via a series of GIFs, which feature M.I.A. and her friends wearing the clothes in various East London markets, as photographed by Jamie Martinez. The collection will feature items for both women and men.
“I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” Donatella Versace said in a statement. “The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion.”